Topic
Careers and teams
Getting hired, hiring, and building marketing teams that work, with and without AI.
18 Sept 2026 · 3 min
Will AI replace marketing jobs? The Skill-Replaceability Matrix
The framework from my TEDx talk, in full: how to work out which parts of any job automation reaches first, and what to do about yours.
18 Sept 2026 · 2 min
Building a marketing team from zero: who to hire first
The hiring order that works, the one that wastes a year, and how AI changed the shape of a modern marketing team.
18 Sept 2026 · 2 min
Corporate marketing training: why most of it fails
Companies keep buying training that changes nothing. The failure is predictable, and so is the fix: train on the company's real work, then change the workflow.
18 Sept 2026 · 2 min
How to become a digital marketer in Lebanon: the honest guide
No fluff: the skills that get you hired, the portfolio that beats a CV, where the jobs actually are, and the mistakes I watch beginners make.