Topic
AI in marketing
What AI genuinely changes in marketing work, which tools survive client use, and how careers adapt.
18 Sept 2026 · 3 min
Will AI replace marketing jobs? The Skill-Replaceability Matrix
The framework from my TEDx talk, in full: how to work out which parts of any job automation reaches first, and what to do about yours.
18 Sept 2026 · 2 min
Corporate marketing training: why most of it fails
Companies keep buying training that changes nothing. The failure is predictable, and so is the fix: train on the company's real work, then change the workflow.
18 Sept 2026 · 2 min
The AI tools I actually use in client work, and the ones I dropped
A working stack, not a listicle: what AI genuinely changed in my marketing work, where it failed, and the rule I use before adopting anything.